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Spring has officially arrived, and we're blooming with some exciting new features to help your brand drive more in-store sales and create a better end-user experience.
Aisle is the first retail marketing platform that allows you to turn every marketing channel into an in-store purchase.
Here's a quick rundown of our latest releases built to improve your retail marketing strategy:
- In-app loyalty pass builder: Create digital "punchcards" to boost customer lifetime value and increase retail margins.
- Aisle shopper bonuses: Attract more shoppers with Aisle-promoted incentives (e.g. shoppers receive an additional $5 cashback when buying from multiple Aisle brands).
- Enhanced landing page builder: Access more customization options, including a store locator integration and age gating for better compliance.
- One phone number: Simplified receipt submission process for your shoppers.
- Aisle iOS App & App Clip: Tap into the Aisle shopper community, give consumers access to push notifications and shelf location data.
- Link shortener: Improve messaging and deliverability with our branded aisle.cash link shortener.
- Payout bundling: Offer consolidated rebate payouts for an improved shopper experience.
- Monthly spend limits: Gain additional control of your campaign budgets over extended periods of time.
Problem: You want to increase customer retention and repeat purchase rates at retail.
Here's how we're solving this for you:
Loyalty Passes
- What's new: Create and launch digital punchcards directly from your dashboard.
- How it helps: Initial data shows loyalty passes can significantly drive repeat purchases and increase customer lifetime value, with repeat purchase rates after the second purchase reaching 40 - 50%. With this feature, each additional purchase moves shoppers closer to bonus rewards, encouraging multiple store visits and larger basket sizes.
- Where to find it: Create a new campaign and navigate to Campaigns > Capture > Loyalty Pass.
iOS App & App Clip
- What's new: Our new iOS app and app clip allows consumers to discover new brands and offers by retailer based on their zip code.
- How it helps: Aside from giving your consumers optionality, the app also offers unique discoverability features, including shelf-level location data and push notifications so shoppers can moreeasily find your products in-store.
- Where to find it: The app is available now; your campaigns will be featured once they are enabled in your dashboarCampaign> Offer
New User Bonuses (App Specific)
- What's new: We're now running in-app shopper bonuses that incentivize consumers to trial more products across multiple brands.
- How it helps: These bonuses encourage product discovery and drive first-time purchases from new customers, expanding your reach.
- Where to find it: This feature is automatically applied to brands running campaigns on our community app—no additional setup is required!
Problem: You want more control over campaign budgeting.
Monthly Spend Limits
- What's new: Set monthly campaign spending budgets with greater precision.
- How it helps: More granular budget control allows you to extend campaigns over longer periods without quickly depleting your resources.
- Where to find it: Navigate to Campaign Settings > Budget to configure your monthly spend limits.
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Problem: You want to improve the end-user experience for your retail shoppers.
Link Shortener (aisle.cash)
- What's new: All Aisle messaging links now use our branded aisle.cash short link.
- How it helps: These shortened links improve SMS deliverability and build trust in your messaging content, resulting in higher engagement rates.
- Where to find it: New links added in the messaging builder are automatically shortened when messages are sent (Campaigns > Messaging).
One Phone Number (App Specific)
- What's new: Shoppers can now submit receipts to a single Aisle phone number for all eligible offers they've signed up for.
- How it helps: This reduces friction, encourages larger purchases, and increases basket sizes by simplifying the redemption process.
- Where to find it: This feature is live for your consumers whenever they submit an offer through the app when they click "Submit Receipt".
Landing Page Enhancements
- What's new: We've added two key features:
- Store locator integration - direct links to your store finder
- Age gating - verification for age-restricted products
- How it helps: The store locator makes it easier for shoppers to find retailers carrying your products, while age gating ensures compliance for restricted items.
- Where to find it: Navigate to Campaigns > Capture > Landing Pages > Edit.
Payout Bundling
- What's new: When consumers redeem multiple offers within a 24 hour period, they receive a single consolidated payout rather than individual payments.
- How it helps: Bundling creates a better user experience by providing larger, more notable payouts for the end user.
- Where to find it: This feature works automatically when consumers redeem 2+ offers.
Thanks for checking out our April product releases! These feature updates are designed to help your brand create better, more effective campaigns that drive meaningful in-store trial and velocities.
