Standing out in the aisles of Expo West is no small task. Many brands are seeking ways to drive data capture and customer acquisition, in an effort to more easily track the return on investment of their booths and product sampling efforts.
Below are some quick ways Aisle brands use the platform to enhance their presence at Expo West (and similar trade shows):
- Create one or more Expo-ready campaigns. These should be retailer-agnostic and have a relatively high-value reward (one free, 50% off your purchase, etc.) Each should have its own branded QR code, landing pages, and SMS messaging, all of which can be quickly built with Aisle.
- Note: brands can also build giveaway contests with Aisle, to incentivize the user to sign-up to their list, while also offering additional entries for each additional in-store purchase.
- Strategically place these QR codes—linking to the campaign landing page or direct to text—around your booth and event materials like digital screens, posters, handouts, business cards, etc.
- Alternatively, use a text-to-join call to action, creating a fun and unique experience (i.e. “text us at [number] to try us for free at your local retailer!”
- By creating a separate campaign for retail buyers, brands can streamline the sampling process and set up a campaign reward that allows retail buyers to try or sample multiple product SKUs at their local retailer.
- Have all of their active retail locations uploaded into the Aisle dashboard to ensure these opt-ins are guided to their local, eligible retailers, using Aisle’s Apple Pass or zip code autoresponder feature(s).
Create ongoing touch points with these opted-in shoppers and retail buyers
Aisle is more than a one-time sampling and rebate solution — the platform is designed to help drive ongoing relationships with these potential consumers and retail buyers who opt-in to your event activations.
- Build automated repeat purchase rewards (send up to another five subsequent, consecutive rewards after someone redeem on the the initial offer).
- Leverage mass messaging capabilities to re-market to these subscribers and notify them of new retail product launches or new retailer distribution/availability - with or without an incentive attached.
- Build and deploy post-trial surveys to gather product sentiment, insights on CLTV, and the likelihood of purchasing again.
Access Powerful Post-Event Analytics and Tracking
Running event-specific campaigns enables brands to gain visibility to the following data following their events, relative to using traditional coupons:
- Monitor real-time sign-up and conversion metrics by source.
- Track regional distribution (by city/state) of product trials post-event.
- See retailer-specific redemption rates.
- See granular product and variant-specific redemption rates.
- Track basket analytics and see what else these shoppers are buying.
Trade show success goes beyond the booths and samples
Innovative brands transform these events into powerful retail shopper acquisition opportunities and digital-to-retail integrations. Aisle's platform helps brands leverage Expo West encounters for lasting customer and retail buyer relationships.
- Create high-value, retailer-agnostic sampling campaigns with branded QR codes and landing pages
- Place QR codes strategically or implement text-to-join experiences to capture visitor interest
- Guide new contacts to local retailers using location-based features
- Build ongoing relationships through automated rewards and targeted messaging
- Offer special incentives for retail buyers to streamline sampling and partnership development
- Track real-time metrics to measure campaign success and regional performance
