As a brand manager, your owned channels—web, email, sms—are some of the most powerful tools available to highlight your products, share your unique story and convert new customers.
Converting organic web traffic is an essential part of any retail marketing strategy. These are the people who are actively searching for your brand and your products, meaning they're most likely to convert into customers. Moreover, organic traffic is cost-effective (read: free).
With Aisle’s new form builder, you now have the ability to quickly design and launch an embedded or pop-up form to capture traffic with a compelling retail offer. These forms result an an average 30% conversion rate, and serve as a timely incentive if your site visitor prefers to shop locally.
Many of our brands run a direct to consumer business in addition to their retail program, and have seen success embedding a form directly alongside their store locator module PearCommerce, Stockist, Destini, WheretoBuy to convert traffic that is already looking to find a local stockist, without effecting online sales.
The option to shop directly on site, or shop locally gives the consumer two unique ways to find and try your products. Without having to worry about overhead or shipping costs, often retail is the preferred way for CPG brands to convert new customers. Furthermore, you can leverage Aisle’s built in retention and referral tools to create repeat buyers.
If you don’t have a “find us” page or a store locator platform, no worries! You can still embed the Aisle form on any active landing page of your website, collect a user’s contact information and use Aisle’s geo-location and messaging capabilities to help them find a nearby retailer. All you need is a list of your active stores - we'll do the rest.
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