As retail and direct-to-consumer brands gear up for some of the busiest months of the year, we wanted to share three new Aisle features that will help you boost your in-store velocity and increase repeat purchase rates. We are continuing to focus on building features that brands can use to improve conversion rates, drive more redemptions, and lower the overall cost at the register.
Tip 1: Build an Apple Pass and include it across your messaging flow.
What is it?
Aisle’s Apple Pass leverages your active retail locations to send a push notification to your consumers' devices whenever they are physically near a store that carries your products. This reminds them of their offer and your reasons to buy. Shoppers with an Apple Pass are 52% more likely to convert on your offer.
Why does this matter?
Showcasing your Apple Pass at the point of purchase is ideal. Historically, brands have leveraged the Apple Pass in their initial welcome message. With this new feature, you can now add the Apple Pass to any message in your campaign messaging, including reminder or repeat reward flows.
Thought: do you only want to send the Apple Pass to consumers who are potential repeat buyers? Add the Apple Pass variable to your first repeat reward message.
Tip 2: Improve redemption rates with offer switching
What is it?
This feature allows brands to automatically increase their redemption reward (rebate) if conversion rates need a boost.
hesitant to take advantage of your initial offer.
Why does this matter?
Driving retail product trials at scale doesn’t need to be difficult, and our offer-switching feature makes it even easier. By setting up a win-back sequence that automatically increases the value of your rebate for non-converters, your brand will increase the likelihood of converting these consumers and boost the overall efficacy of your campaigns.
Tip 3: Setup consecutive repeat rewards
What is it?
You can now create up to five repeat offers on a single campaign. Repeat offers help boost lifetime value. Brands with a strong retention reward setup often see repeat conversion rates of 6 - 10% or more.
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shoppers who love your products.
Why does this matter?
While driving trial for CPG brands is necessary, going beyond the initial purchase is critical to retaining customers. Previously, we supported one repeat offer setup per campaign. Now, brands can use multiple repeat offers to influence second, third, fourth, and fifth purchases. This approach improves retail shopper lifetime value (LTV) and generates a significantly more cost-efficient volume at the register.
Be on the lookout for an August product recap later this month!
