Request Demo
If you’re a brand and would like a demo of our product, leave your details and we’ll get back to you within 24 hours. Alternatively, contact Sean directly at sean@gotoaisle.com
Thanks! We will be in touch shortly.
Tom and Daniel, co-founders of the Real Cereal Company are on a mission to revolutionize the breakfast industry by offering a healthier, cleaner alternative to traditional cereals. Recognizing a gap in the market, they have set out to create cereals that honor the nostalgic flavors people love but without the unnecessary additives.
Their products are crafted with simple, organic ingredients, ensuring they are gluten-free, non-GMO, and contain zero grams of sugar. Since its inception, the brand has been committed to providing consumers with wholesome choices that align with a modern, health-conscious lifestyle. Today, The Real Cereal Company is proudly available at over 1,000 locations nationwide, bringing the joy of clean, nostalgic crunch to breakfast tables nationwide.
Real Cereal operates in a competitive category, where securing retail shelf space has become increasingly difficult, with grocery stores prioritizing legacy products and brands that have a proven sales record or have a substantial promotional budget. While this makes it difficult for newer brands to win market share, this also means that the breakfast aisle is ripe for disruption; smaller brands are able to find a niche by providing a high-quality product and forming deeper, more meaningful connections with their shoppers.
Before using Aisle, Real Cereal managed its retail marketing and promotional efforts in the traditional ways: submitting detailed and complex promotional plans directly to their retail distributors and individual retailers. While effective, this approach lacked direct communication to the end consumer and limited the team’s ability to measure engagement and impact in real time. These methods also created fragmented consumer insights. It was challenging to develop a scalable, consistent approach to driving product trials and customer loyalty across their different markets.
Ultimately, Real Cereal Company needed a platform to help them transform these potential obstacles—rising ingredient costs, complex supply chains, and shifting breakfast habits—into opportunities for storytelling and a way to build genuine consumer connections and loyalty.
“Your product [Aisle] has been instrumental in driving trial and discovery at our retail partners. This has significantly boosted our sales and velocity, directly supporting our core objectives of increasing brand presence and retail performance.” - Tom Binder, Co-Founder.
Real Cereal launched its first campaign with Aisle with plans to support its Forager program in Sprouts, slated to run for 90 days. Their team saw an opportunity to drive velocities by leveraging their online presence to encourage consumers to visit Sprouts and purchase their cereals. Aisle offered the perfect solution to achieve multiple goals: drive product trial, increase awareness, and inform their existing consumers that Real Cereal was now available at their local Sprouts.
The Real Cereal team described the onboarding process as “seamless” and noted that “the platform [Aisle] is designed perfectly—it's quick to understand and allows you to set up campaigns in seconds. The Brand Strategy team is invaluable, providing guidance and support every step of the way, making the experience even better!”
Their team pushed this initial campaign via paid ads geo-fenced around Sprouts stores and added the campaign to Aisle’s consumer app to drive additional traffic.
Aisle has been instrumental in helping their team drive trial and discovery, significantly boosting sales and velocities, and supporting their core objectives of increasing brand presence and retail performance. Specifically, the platform has allowed its team to drive consumers from the digital world to the physical retail space, boosting discovery and purchases of their cereals across their core retail partners.
Since onboarding Aisle, the Real Cereal team has doubled their units per store per week and continues to invest in additional campaigns as they increase their retail distribution and growth plans. To-date, their initial programs have resulted in a 15% conversion rate, with 40% of their overall conversions generated through the Aisle consumer app, requiring no additional marketing spend from their team - beyond the redemption fees.
During their non-promotional period, Real Cereal runs an evergreen campaign exclusively through Aisle’s consumer app to continue driving velocities in-store.
