Nutpods was launching a new product, Creamy Cold Brews, that would sit in a different grocery section from their existing offerings. They needed to get an entirely new set of customers, who wouldn’t be familiar with the Nutpods brand, to try their product. Their previous couponing system was difficult to execute, took months to provide minimal data from the register to the team, and offered no reliable way of measuring return on investment or attribution.
Nutpods joined forces with Aisle in June 2023 to drive in- store trials for the Creamy Cold Brews. They broadcasted the offer through paid efforts and saw immediate success — users were signing up for Nutpods’ SMS and claiming redemptions at retailers on day one. Not only did sales exceed expectations, but Aisle was also able to provide attribution by channel that allowed them to iterate on the program and scale. Today, they launch new Aisle campaigns whenever they feel they need more sales at a given retailer, and see purchases come through the Aisle portal within hours.
“This is the new sliced bread. For us to be able to move double digit percentage of a unit in a brand new category, that's gravy. We could not ask for more. They've never heard of nutpods before and now they're buying us and moving a lot of velocity.” — Collins Paris, CMO Nutpods
